:root {
  --campaign-paper: var(--paper);
  --campaign-ink: var(--ink);
  --campaign-muted: #66655f;
  --campaign-line: var(--line);
  --campaign-soft-line: var(--soft-line);
  --campaign-repair: var(--rust);
  --campaign-gutter: clamp(1.5rem, 5vw, 5.5rem);
  --campaign-max-width: 1180px;
}

.skip-link {
  position: fixed;
  z-index: 1000;
  top: 1rem;
  left: 1rem;
  padding: 0.65rem 0.9rem;
  color: #fff;
  background: #111;
  transform: translateY(-180%);
}

.skip-link:focus {
  transform: translateY(0);
}

.content-campaigns-body .nav a[aria-current="page"] {
  text-decoration: underline;
  text-decoration-color: var(--campaign-repair);
  text-decoration-thickness: 1px;
  text-underline-offset: 0.35em;
}

.campaigns-main {
  box-sizing: border-box;
  container-type: inline-size;
  flex: 1;
  min-width: 0;
  min-height: 100vh;
  padding: clamp(3rem, 7vw, 7.5rem) var(--campaign-gutter) 6rem;
  color: var(--campaign-ink);
  background:
    linear-gradient(to right, transparent calc(100% - 1px), rgba(17, 17, 15, 0.06) 1px) 0 0 / min(18vw, 220px) 100%,
    var(--campaign-paper);
  font-family: "Inter", Arial, sans-serif;
}

.campaigns-main > * {
  width: min(100%, var(--campaign-max-width));
  margin-right: auto;
  margin-left: auto;
}

.campaigns-main p,
.campaigns-main li {
  line-height: 1.65;
}

.campaigns-main a {
  color: inherit;
}

.campaigns-intro {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.45fr) minmax(16rem, 0.8fr);
  column-gap: clamp(2rem, 7vw, 7rem);
  padding-bottom: clamp(4rem, 9vw, 8rem);
  border-top: 1px solid var(--campaign-ink);
}

.campaigns-label,
.section-number,
.study-code,
.campaigns-annotation,
.campaign-path span,
.audience-grid span,
.offer-outputs > p {
  font-family: "IBM Plex Mono", "Courier New", monospace;
  font-size: 0.72rem;
  font-weight: 500;
  letter-spacing: 0.075em;
  line-height: 1.35;
  text-transform: uppercase;
}

.campaigns-label {
  grid-column: 1 / -1;
  margin: 0;
  padding: 0.75rem 0 2rem;
}

.campaigns-intro h1 {
  grid-column: 1;
  margin: 0;
  /* Viewport fallback, followed by sizing against the actual main panel. */
  font-size: clamp(2.75rem, 9vw, 9rem);
  font-size: clamp(2.75rem, 13cqi, 9rem);
  font-weight: 500;
  letter-spacing: -0.075em;
  line-height: 0.82;
}

.campaigns-intro h1 .campaigns-ampersand,
.campaigns-intro h1 > span[aria-hidden="true"] {
  color: var(--campaign-repair);
  font-family: "IBM Plex Mono", "Courier New", monospace;
  font-size: 0.55em;
  font-weight: 400;
  vertical-align: 0.18em;
}

.campaigns-subtitle {
  grid-column: 2;
  align-self: end;
  max-width: 30rem;
  margin: 0;
  padding-top: 2rem;
  font-size: clamp(1.25rem, 2vw, 2rem);
  font-weight: 400;
  line-height: 1.25 !important;
}

.campaigns-summary {
  grid-column: 1;
  max-width: 46rem;
  margin: clamp(3rem, 7vw, 6rem) 0 0 clamp(1rem, 8vw, 8rem);
  font-size: clamp(1.08rem, 1.35vw, 1.35rem);
}

.campaigns-annotation {
  grid-column: 2;
  align-self: end;
  margin: 3rem 0 0;
  color: var(--campaign-repair);
  text-transform: none;
}

.campaigns-section {
  padding: clamp(4rem, 8vw, 7.5rem) 0;
  border-top: 1px solid var(--campaign-ink);
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(10rem, 0.5fr) minmax(0, 1.5fr);
  column-gap: clamp(2rem, 7vw, 7rem);
  margin-bottom: clamp(3rem, 6vw, 5.5rem);
}

.section-number {
  margin: 0;
}

.section-heading h2,
.campaign-contact h2 {
  max-width: 52rem;
  margin: 0;
  font-size: clamp(2rem, 4.6vw, 4.8rem);
  font-weight: 400;
  letter-spacing: -0.045em;
  line-height: 1.02;
}

.offer-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(16rem, 0.8fr);
  gap: clamp(2rem, 7vw, 7rem);
}

.offer-copy {
  padding-left: clamp(0rem, 8vw, 8rem);
}

.offer-copy p {
  max-width: 44rem;
  margin: 0 0 1.5rem;
}

.offer-statement {
  font-size: clamp(1.5rem, 2.8vw, 2.7rem);
  letter-spacing: -0.035em;
  line-height: 1.2 !important;
}

.campaign-path {
  position: relative;
  align-self: start;
  margin-top: 0.4rem;
  border-top: 1px solid var(--campaign-ink);
}

.campaign-path::before {
  position: absolute;
  top: -0.35rem;
  left: 68%;
  width: 3.25rem;
  border-top: 6px solid var(--campaign-repair);
  content: "";
  transform: rotate(-2deg);
}

.campaign-path ol {
  margin: 0;
  padding: 0;
  list-style: none;
}

.campaign-path li {
  display: grid;
  grid-template-columns: 2.5rem 1fr;
  gap: 0.75rem;
  padding: 0.95rem 0;
  border-bottom: 1px solid var(--campaign-line);
}

.campaign-path span,
.audience-grid span {
  color: var(--campaign-repair);
}

.offer-outputs {
  display: grid;
  grid-template-columns: minmax(10rem, 0.5fr) minmax(0, 1.5fr);
  gap: clamp(2rem, 7vw, 7rem);
  margin-top: clamp(4rem, 8vw, 7rem);
  padding-top: 1rem;
  border-top: 1px solid var(--campaign-line);
}

.offer-outputs > p {
  margin: 0;
}

.offer-outputs ul {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0;
  margin: 0;
  padding: 0;
  list-style: none;
}

.offer-outputs li {
  padding: 0.8rem 1.25rem 0.8rem 0;
  border-bottom: 1px solid var(--campaign-soft-line);
}

.offer-outputs li::before {
  margin-right: 0.65rem;
  color: var(--campaign-repair);
  content: "+";
  font-family: "IBM Plex Mono", "Courier New", monospace;
}

.studies-heading {
  grid-template-columns: minmax(0, 1.4fr) minmax(15rem, 0.6fr);
}

.studies-heading .section-number {
  margin-bottom: 1rem;
}

.section-note {
  align-self: end;
  max-width: 23rem;
  margin: 0;
  color: var(--campaign-muted);
  font-size: 0.9rem;
}

.campaign-study {
  display: grid;
  grid-template-columns: minmax(15rem, 0.72fr) minmax(0, 1.28fr);
  column-gap: clamp(2rem, 6vw, 6rem);
  padding: clamp(2.5rem, 5vw, 4.5rem) 0;
  border-top: 1px solid var(--campaign-line);
}

.campaign-study:nth-of-type(2) .study-header {
  margin-left: clamp(0rem, 3vw, 2.5rem);
}

.study-header {
  position: relative;
  align-self: start;
}

.study-code {
  margin: 0 0 1.25rem;
  color: var(--campaign-repair);
}

.study-header h3 {
  max-width: 28rem;
  margin: 0;
  font-size: clamp(2rem, 4vw, 4.2rem);
  font-weight: 400;
  letter-spacing: -0.055em;
  line-height: 0.98;
}

.study-header > p:last-of-type {
  max-width: 25rem;
  margin: 1.5rem 0 0;
  color: var(--campaign-muted);
  font-size: 1rem;
}

.study-visual {
  position: relative;
  z-index: 1;
  display: block;
  width: min(10rem, 65%);
  aspect-ratio: 312 / 202;
  margin-top: 1.75rem;
  color: inherit;
}

.study-visual:focus-visible {
  outline: 2px solid var(--campaign-repair);
  outline-offset: 4px;
}

.study-visual img {
  display: block;
  box-sizing: border-box;
  width: 100%;
  height: 100%;
  border: 1px solid var(--campaign-line);
  background: #fff;
  object-fit: contain;
}

.study-visual:hover img {
  border-color: var(--campaign-repair);
}

.study-visual--her-noise {
  width: min(12.5rem, 78%);
  aspect-ratio: 491 / 412;
  margin-left: -1.25rem;
  transform: rotate(-0.45deg);
}

.study-visual--her-noise img {
  border: 0;
}

.study-visual--eqpay {
  width: min(11.5rem, 72%);
  aspect-ratio: 1.34;
  margin-right: -1rem;
  margin-left: auto;
  transform: translateY(0.6rem) rotate(0.7deg);
}

.study-visual--eqpay::before {
  position: absolute;
  z-index: 2;
  top: 1.2rem;
  left: -0.55rem;
  width: 0.75rem;
  height: 3.3rem;
  background: var(--campaign-repair);
  content: "";
}

.study-visual--eqpay img {
  object-fit: cover;
  object-position: 54% center;
}

.study-visual--threadbear {
  width: min(9rem, 60%);
  aspect-ratio: 1;
  margin-left: clamp(1.25rem, 4vw, 3.5rem);
  background: #f1ede4;
  transform: translateY(0.35rem) rotate(-0.8deg);
}

.study-visual--threadbear::after {
  position: absolute;
  z-index: 2;
  right: -2.5rem;
  bottom: 1.2rem;
  left: -1.25rem;
  border-top: 1px solid var(--campaign-ink);
  content: "";
  pointer-events: none;
  transform: rotate(-7deg);
}

.study-grid {
  align-self: start;
  border-top: 1px solid var(--campaign-ink);
}

.study-grid > div {
  display: grid;
  grid-template-columns: minmax(8rem, 0.34fr) minmax(0, 0.66fr);
  gap: 1.5rem;
  padding: 1rem 0;
  border-bottom: 1px solid var(--campaign-line);
}

.study-grid h4 {
  margin: 0;
  font-family: "IBM Plex Mono", "Courier New", monospace;
  font-size: 0.7rem;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.study-grid p {
  margin: 0;
  font-size: 0.95rem;
}

.study-link {
  grid-column: 2;
  justify-self: start;
  margin-top: 1.5rem;
  padding-bottom: 0.2rem;
  border-bottom: 1px solid currentColor;
  font-size: 0.85rem;
  text-decoration: none;
}

.study-link:hover,
.study-link:focus-visible,
.contact-link:hover,
.contact-link:focus-visible {
  color: var(--campaign-repair);
}

.campaign-audiences .section-heading {
  margin-bottom: clamp(2.5rem, 5vw, 4.5rem);
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--campaign-ink);
  list-style: none;
}

.audience-grid li {
  grid-column: span 2;
  min-height: 10rem;
  padding: 1rem 1rem 1.5rem 0;
  border-bottom: 1px solid var(--campaign-line);
}

.audience-grid li + li {
  padding-left: 1rem;
  border-left: 1px solid var(--campaign-line);
}

.audience-grid li:nth-child(4) {
  grid-column: 2 / span 2;
  border-left: 0;
}

.audience-grid span,
.audience-grid strong {
  display: block;
}

.audience-grid strong {
  max-width: 15rem;
  margin-top: 2rem;
  font-size: 1.05rem;
  font-weight: 400;
  line-height: 1.35;
}

.audience-note {
  max-width: 43rem;
  margin: 3rem 0 0 auto;
  font-size: 1.05rem;
}

.campaign-contact {
  position: relative;
  padding: clamp(4rem, 9vw, 9rem) 0 clamp(2rem, 4vw, 4rem);
  border-top: 1px solid var(--campaign-ink);
}

.campaign-contact::before {
  position: absolute;
  top: -0.3rem;
  left: clamp(7rem, 32vw, 28rem);
  width: min(16rem, 22vw);
  border-top: 5px solid var(--campaign-repair);
  content: "";
  transform: rotate(0.5deg);
}

.campaign-contact h2 {
  margin: 1rem 0 2rem;
}

.campaign-contact > p:not(.section-number, .campaigns-annotation) {
  max-width: 44rem;
  margin: 0 0 2.25rem;
  font-size: clamp(1.1rem, 1.6vw, 1.35rem);
}

.contact-link {
  display: inline-block;
  padding-bottom: 0.3rem;
  border-bottom: 1px solid currentColor;
  font-size: clamp(1rem, 1.8vw, 1.5rem);
  text-decoration: none;
}

.campaign-contact .campaigns-annotation {
  margin-top: 4rem;
}

/*
 * The primary sidebar leaves the main panel substantially narrower than the
 * viewport. Collapse only the intro before its two columns begin to collide;
 * the remaining page sections retain their existing tablet layouts.
 */
@media (max-width: 1180px) {
  .campaigns-intro {
    grid-template-columns: minmax(0, 1fr);
    column-gap: 0;
  }

  .campaigns-intro h1,
  .campaigns-subtitle,
  .campaigns-summary,
  .campaigns-annotation {
    grid-column: 1;
    min-width: 0;
  }

  .campaigns-intro h1 {
    max-width: 100%;
  }

  .campaigns-subtitle {
    align-self: start;
    max-width: 34rem;
    margin-top: 2.5rem;
    padding-top: 0;
  }

  .campaigns-summary {
    max-width: 42rem;
    margin: 3rem 0 0 clamp(0rem, 7vw, 5rem);
  }

  .campaigns-annotation {
    align-self: start;
    justify-self: end;
    max-width: 24rem;
    margin-top: 2rem;
    text-align: right;
  }
}

@media (max-width: 1020px) {
  .campaigns-intro,
  .section-heading,
  .offer-layout,
  .offer-outputs,
  .studies-heading,
  .campaign-study {
    column-gap: 2.5rem;
  }

  .campaign-study {
    grid-template-columns: minmax(13rem, 0.65fr) minmax(0, 1.35fr);
  }
}

@media (max-width: 760px) {
  .campaigns-main {
    padding-top: 7rem;
    background:
      linear-gradient(to right, transparent calc(100% - 1px), rgba(17, 17, 15, 0.05) 1px) 0 0 / 50% 100%,
      var(--campaign-paper);
  }

  .campaigns-intro,
  .section-heading,
  .offer-layout,
  .offer-outputs,
  .studies-heading,
  .campaign-study {
    grid-template-columns: 1fr;
  }

  .campaigns-intro h1,
  .campaigns-subtitle,
  .campaigns-summary,
  .campaigns-annotation,
  .study-link {
    grid-column: 1;
  }

  .campaigns-intro h1 {
    letter-spacing: -0.065em;
  }

  .campaigns-subtitle {
    max-width: 100%;
    margin-top: 2rem;
  }

  .campaigns-summary {
    max-width: 100%;
    margin-top: 2.5rem;
    margin-left: 0;
  }

  .campaigns-annotation {
    justify-self: start;
    max-width: 100%;
    margin-top: 2rem;
    text-align: left;
  }

  .section-heading .section-number {
    margin-bottom: 1.25rem;
  }

  .offer-copy {
    padding-left: 0;
  }

  .campaign-path {
    margin-top: 2.5rem;
  }

  .offer-outputs ul {
    grid-template-columns: 1fr;
    margin-top: 2rem;
  }

  .section-note {
    margin-top: 1.5rem;
  }

  .campaign-study:nth-of-type(2) .study-header {
    margin-left: 0;
  }

  .study-visual--her-noise {
    width: min(11rem, 72%);
    margin-left: -0.5rem;
  }

  .study-visual--eqpay {
    width: min(10.5rem, 68%);
    margin-right: 0;
  }

  .study-visual--threadbear {
    margin-left: 1rem;
  }

  .study-grid {
    margin-top: 2.5rem;
  }

  .study-grid > div {
    grid-template-columns: 1fr;
    gap: 0.55rem;
  }

  .study-link {
    margin-top: 1.5rem;
  }

  .audience-grid {
    grid-template-columns: 1fr;
  }

  .audience-grid li,
  .audience-grid li:nth-child(4) {
    grid-column: 1;
    min-height: auto;
    padding: 1rem 0 1.5rem;
    border-left: 0;
  }

  .audience-grid li + li {
    padding-left: 0;
    border-left: 0;
  }

  .audience-grid strong {
    max-width: none;
    margin-top: 1rem;
  }

  .audience-note {
    margin-left: 0;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}