LEW—CC / NEW SERVICE AREA

Content Campaigns

Digital communications for cultural, research, educational and socially engaged projects.

I turn research, archives, reports, events and existing project material into clear, accessible public-facing content. The work can move across a website, newsletter and social media while retaining the context and complexity of its source.

// begin with the material already there

01 / THE OFFER

One substantial resource into a content campaign.

Give me one substantial piece of existing material, a report, publication, project website, archive, event or body of research, and I will turn it into a coherent set of web, newsletter and social-media content.

I begin by finding the structure, story and useful points of entry already present in the material. From there, I shape an editorial sequence that can travel across formats without flattening the work into generic promotional language.

Possible components

  • campaign framing and editorial structure
  • web or landing-page copy
  • newsletter or email content
  • social posts or carousel sequences
  • image selection, captions and alt text
  • clear files and guidance for future reuse

02 / DEMONSTRATION CAMPAIGNS

Three sources. Three different public lives.

Content studies built from existing work, not invented briefs.

LEW—CC—001 / ARCHIVE

Her Noise Archive

Returning a substantial feminist sound archive to circulation.

Her Noise Archive wordmark on a bright yellow background

Existing material

Archive holdings, interviews, project histories, events and a long-running WordPress platform.

Campaign direction

A web feature, guest curation program and connected social sequence that draws out multiple routes through the archive and invites people back into the wider resource.

Grounded in

My long-term editorial and technical stewardship of hernoise.org, including its original WordPress build, later redesign and continuing archive management.

Visit Her Noise

LEW—CC—002 / RESEARCH + EDUCATION

EqPay4All

Making a multilingual European project easier to enter and understand.

Illustration of two people balancing on a euro coin seesaw

Existing material

A project website, partner research, a Moodle learning platform, multilingual resources, four learning videos and a five-language user manual.

Campaign direction

A public sequence moving between the gender-pay-gap context, project methods, people and practical tools, with web, newsletter and partner-ready social content.

Grounded in

My digital delivery and project-coordination work across the website, Moodle, multilingual implementation, user guidance, testing and partner validation.

Visit EqPay4All

LEW—CC—003 / PROCESS + SERVICE

ThreadBear: Repair as Redesign

Turning one visible repair into a small bilingual content campaign.

ThreadBear Atelier logo with three overlapping bears connected by thread

Existing material

Before, process and after photographs; repair notes; garment details; and a completed visible collar repair.

Campaign direction

A bilingual repair story and six-part Instagram carousel that documents the work, explains the design decision and leads quietly towards the repair service.

Grounded in

My design, photography, writing and platform work for ThreadBear Atelier, an independent clothing-repair practice in Kypseli, Athens.

Visit ThreadBear

03 / WHO IT SUPPORTS

For organisations with substantial material and limited time to shape it.

This is particularly useful when the knowledge is already there, but it is dispersed across reports, websites, folders, recordings, event documentation or partner outputs.

04 / START WITH THE MATERIAL

What do you already have?

If you have a report, archive, project website, event or body of research that should be doing more public work, send me a short description. I can help identify the campaign already contained within it.

LeewayProjects@proton.me

// Athens / remote / freelance collaborations